Friday, September 25, 2009

mugbook


MySpacers sometimes become three-dimensional. Author with Joao Mugeiro, Portugal 2009.

Facebook promotes itself as a social networking tool and is an highly successful global enterprise. Rather like MySpace but perhaps more personal. For example, you cannot pre-approve comments by friends  posted to your Wall. So one must be a little careful with people in case, logging in with your first coffee of the morning - the facial expression vaguely expectant and beatific - someone has daubed:
"JAMES MAKER IS A CUNT".

Disappointingly, on Facebook one cannot customise or crayon one's homepage with a vermilion sidebar or select a fancy font for your Notes page (Facebook's blog). It's dry, corporate, unrelentingly verdana and does not facilitate artists - as MySpace does.

Facebook, in practice, is not really about social networking or connecting. Its growing purpose is to archive oneself online. There is nothing wrong with that. We're all copy-typists curating our own photo galleries, posting status marquee updates and participating in applications that test one's adeptness at identifying the sleeve of a 1980s UB40 album. However, you use these applications at your peril, because one's failure to answer correctly is immediately dispatched as a pop-up notification to everyone on your list. In the generic sense of the word it is meant  to be fun - like chain emails that contain 'hilarious' cartoon images and multiple exclamation marks - but in truth it is degradation and continuous horror. Due to the cross-fertilisation of family, friends and contacts it's an effective tool in monitoring somebody. Spying. I prefer to compartmentalise my life. In other words, to be selfish.

Popularity is arithmetic. A Facebooker who has collected an excessive tally of friends in the frenzied attempt at self-validity is naturally more fascinating, more socially mobile than you.  Converse to the spirit of  Facebook I enjoy de-friending. Diminishing my friend base. It is one of the few pleasures this social networking tool offers. In truth, you are purging people for whom you exist purely as a unit of their cyber-narcissism. But also it is a way to exercise pòwer over one's dominion.  Ex-friends have flipped through their online rollodex of face thumbnails - all 850 of them - and fired off an email baldly demanding:
"WHY DID YOU LEAVE?"
Caprice.
I plan to leave Facebook at some point because its overall effect is encouraging me to become less available.  With a little effort I might even reach the ecstasy of becoming unavailable.

The definition between virtual relationships and orthodox relationships is being redefined  by random communication, accessability and the democracy of the internet. In principle, I think it is positive because its nature is essentially libertarian and grants greater individual freedom. On occasion, 'real' friendships can be forged through MySpace and Facebook; that is, people whom go on to become three-dimensional. It's very last century but nothing quite beats uncorking a bottle of wine and having a good old face-to-face natter.

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